More on Levi's commercial...

Well, I went to the Levi's page and left my comment. I told them I was going through drawers and trashing Levi's jeans and products and that my entire extended family was doing the same, and that I was sending emails to my church friends and other contacts, etc., etc., etc.

Here's the response:

Thanks for contacting us about our "Live Unbuttoned" ad campaign.

We appreciate hearing from you.

We try hard to connect in meaningful ways with the enormously diverse range
of people who wear our jeans. Sometimes, we miss the mark and sincerely
apologize if you feel this is one of those times.

Thanks again for letting us know your comments and concerns.

We will definitely pass them on to our marketing colleagues who pay close
attention to consumer feedback.

Diana
Consumer Relations
Levi Strauss & Co.
diarod3395942

So, do you think they're used to getting complaints? Sounds like a canned response to me. Somewhere, somehow, we have to take back our country. We can't go back in time to the days of Beaver Cleaver or whatever his name was (not that those days really existed), and we can't hid our heads in the same, but geez louise, do we have to rub our kids noses in sex? Do we have to have companies promoting sex to kids who even with the strongest morals have a hard time with their hormones at certain ages?

Maybe my friends have a good idea --- we need to secede and start a country with values. My husband and I were looking at the map of the country and checking out the red and blue states. If we all gather together in our respective blue and red states all the beach front property would be owned by liberals ;-)

I'm more of the Ayn Rand mindset. Let's just take all the intelligent, productive people and go hide somewhere.

Levi's goes over the line into selling kid sex...

Hat tip to Pundit & Pundette blog for this one!

I don't normally delve into commercials, television, etc., on this blog. However, this one steamed me. It's borderline kiddie porn and at best it's selling sex using KIDS. What lame brain at LEVI thought that this wouldn't cause angst with parents? Or were they counting on the uproar to bring attention to their product so the kids would rebel and want to buy it? Are they trying to pit parent against child? You know parents are going to have fits about this commercial and that means the kids are going to love it. But what's the message aside from the "cool" factor for kids? Don't we have enough problems with dirty old perverts without feeding them this kind of garbage?

The way I feel now as an adult about this commercial is not the way I'd feel as a teenager... I remember those years all too well . I'd be clamoring for the stupid jeans and would have gotten away with it 'cause my parents wouldn't have seen the commercial . If they had they'd have burned all the Levi's in the house.

This one doesn't skirt the line, it goes way over the line. As parents we're trying to teach our children to be responsible and to teach values. I believe it's time to turn of the television. For good.



Levi's has a contact form here. You can select "advertising" from the menu.

Here's the link to NBC so you can contact them: http://www.nbc.com/Footer/Contact_Us/. I'm not sure that there's an appropriate topic on the page, but I'm sure if enough people comment they'll get the message. If I'm remembering correctly, this is the same station that wouldn't play one of John McCain's ads because it was too controversial... the ad was played on all other stations.