“First they ignore you, then they ridicule you, then they fight you, then you win.” – Mahatma Gandhi

Friday, November 21, 2008

Levi's goes over the line into selling kid sex...

Hat tip to Pundit & Pundette blog for this one!

I don't normally delve into commercials, television, etc., on this blog. However, this one steamed me. It's borderline kiddie porn and at best it's selling sex using KIDS. What lame brain at LEVI thought that this wouldn't cause angst with parents? Or were they counting on the uproar to bring attention to their product so the kids would rebel and want to buy it? Are they trying to pit parent against child? You know parents are going to have fits about this commercial and that means the kids are going to love it. But what's the message aside from the "cool" factor for kids? Don't we have enough problems with dirty old perverts without feeding them this kind of garbage?

The way I feel now as an adult about this commercial is not the way I'd feel as a teenager... I remember those years all too well . I'd be clamoring for the stupid jeans and would have gotten away with it 'cause my parents wouldn't have seen the commercial . If they had they'd have burned all the Levi's in the house.

This one doesn't skirt the line, it goes way over the line. As parents we're trying to teach our children to be responsible and to teach values. I believe it's time to turn of the television. For good.



Levi's has a contact form here. You can select "advertising" from the menu.

Here's the link to NBC so you can contact them: http://www.nbc.com/Footer/Contact_Us/. I'm not sure that there's an appropriate topic on the page, but I'm sure if enough people comment they'll get the message. If I'm remembering correctly, this is the same station that wouldn't play one of John McCain's ads because it was too controversial... the ad was played on all other stations.

1 comment:

michelle said...

I am so upset at Levi's! I tried to follow links to NBC, but couldn't find an email outlet. I turned to the official Levi's website, and found my way to a contact page where adverstizing could be addressed. Perhaps if the company hears from people, and I promised to never buy their product again unless this commercial is pulled immediately, they will pull the ads themselves.